Learning Outcome 3

 Learning Outcome 3: Be able to produce the planned media components

Adverts:

Billboard Advert

Magazine Advert

Video Advert (download for better quality)

Social Media Advert

M3 and D2: Evaluation

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Learning Outcome 2

Learning Outcome 2: Be able to plan a cross media advertising campaign to a client brief.

All evidence links are below:

-  LO2 P2: Create a plan for a cross media advertising campaign in response to a client brief.

-  LO2 M2: Justify choices of planned components by targeted media sector

-  LO2 D1: Discuss the legal and ethical constraints within the planned campaign

-   LO2 P3: Diagrams

-   LO2 P3: Consent Forms

-   LO2 P3: Video Script

-   LO2 P3: Convention evaluation and treatment

-   LO2 P3: Gantt chart

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Learning Outcome 1

 Learning Outcome 1: Know how existing advertising campaigns embed advertisements across a range of media products.

In the document below, I have researched three different media campaigns on their use of advertising across different platforms. This includes:

- Nike's Equality campaign

- Diet Cola's 'Stay Extraordinary' campaign

- FILA's 'GO BTS, GO FILA' campaign

LO1: P1 and M1

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Unit 20 Menu

 Unit 20 Advertising Media

The following pages contain the evidence I have produced for Learning Outcome one, two and three. Click the links below to access these pages.

Learning Outcome One: Know how existing advertising campaigns embed advertisements across a range of media products.

Learning Outcome Two: Be able to plan a cross media advertising campaign to a client brief.

Learning Outcome Three: Be able to produce the planned media components