Learning Outcome 2: Be able to plan a cross media advertising campaign to a client brief.
All evidence links are below:
- LO2 P2: Create a plan for a cross media advertising campaign in response to a client brief.
- LO2 M2: Justify choices of planned components by targeted media sector
- LO2 D1: Discuss the legal and ethical constraints within the planned campaign
- LO2 P3: Convention evaluation and treatment
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