Learning Outcome 2

Learning Outcome 2: Be able to plan a cross media advertising campaign to a client brief.

All evidence links are below:

-  LO2 P2: Create a plan for a cross media advertising campaign in response to a client brief.

-  LO2 M2: Justify choices of planned components by targeted media sector

-  LO2 D1: Discuss the legal and ethical constraints within the planned campaign

-   LO2 P3: Diagrams

-   LO2 P3: Consent Forms

-   LO2 P3: Video Script

-   LO2 P3: Convention evaluation and treatment

-   LO2 P3: Gantt chart

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